Channel Partners

Strategies and practices for selling and delivering services through partners.

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Try Being your Own Customer

Periodically we need to stop and place ourselves in our customers shoes and experience what we ask them to experience. If you have not done so recently, call for service, try to order a product. Here is a brief reminder of why you need to try being your own customer.

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7 Keys to an Effective Service Channel Strategy

Technology vendors have long looked to channels to broaden their access to markets expand their geographic reach and enhance their skills and resources. This article introduces 7 keys to building and maintaining an Effective Service Channel Strategy.

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Optimizing Service Outcomes with Channel Partners

Technology vendors that rely on partners to perform critical service functions must have a well-defined and executed channel strategy to maximize service sales effectiveness and sustain customer loyalty. This article outlines the steps necessary to optimize services through channel partners and introduces several research studies for channel management best practices.

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Service Channels Best Practices & Benchmarks

Technology vendors that rely on partners to perform critical service functions must have a well-defined and executed channel strategy to maximize service sales effectiveness and sustain customer loyalty. This article outlines the steps necessary to optimize services through channel partners and introduces several research studies for channel management best practices.

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