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Resource Library : Success Marketing and Portfolio Management

Success Marketing and Portfolio Management

Do you have the right value proposition and go to market messaging for your support and success programs?

As technology services evolves to emphasize new value and benefits such as use and adoption of products and the attainment of successful outcomes, service marketing must evolve beyond selling the initial service engagement and focus on sustaining and growing relationship value.

Learn the eight fundamental Success Marketing and Portfolio Management practices necessary to position and sell support and customer success offers.

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