This guide reviews customer software purchase and service attach behaviors. Use this data to understand how your customers purchase products and services. This guide is Part 1 of a series on customer preferences and behaviors.
This guide presents software professional’s response to the following questions:
- Who did you purchase the product from?
- What type of license did you purchase / subscribe to?
- Did you purchase a service contract with the product?
- Who did you purchase the service contract from?
- What do you expect the primary role of the vendor/partner to be?
- Does your service contract include any of the following technical support services?
- Does your service contract include any of the following training services?
- Does your service contract include any of the following advanced services?
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