Stop Selling Support and Start Selling Success
It is no longer enough to attach a support program to a product sale. Effective Success Sales teams must be able to establish long term service relationships that last and grow well beyond the initial sale.
Success Sales Effectiveness
Success sales effectiveness is optimized when Sales teams are knowledgeable of service programs and can articulate a compelling value proposition for long term service benefits. To maximize sales effectiveness, companies must establish formal success training programs. Consider the following:
Establish a formal success sales curriculum to instruct sales representatives responsible for selling services (direct and through partners).
Instruct sales teams in the identification of success opportunities.
Provide opportunities for instructor led classroom and virtual training.
Supplement core training with periodic updates delivered through self-paced instructional videos and/or periodic live webinars.
Include coverage of core offerings, value proposition, use cases and overcoming objections.
Supplement sales training with supporting tools and reference materials.
Establish competency-based testing to verify sales representative knowledge. (internal sales staff and partners).
Assure that all service sales staff have been full trained, and their knowledge tested. Monitor sales effectiveness by measuring initial service contract sales (attach), renewal rates and the rate that service revenue grows from expansion selling.
For additional insights into how to effectively market and sell services, consider the following featured report:
Success Marketing and Portfolio Management best practices will help you position and sell the value of your Service portfolio
Download Success Marketing and Portfolio Management and discover:
- The essential sales and marketing practices to position and sell Support and Customer Success offers.
- Strategies for effective Sales enablement.
- How to develop a compelling service value proposition.