Technology service programs and offerings must evolve, and companies need to look beyond traditional service marketing to focus on Success Marketing and Portfolio Management. There are eight fundamental marketing practices defined and described within this playbook.
The playbook covers the following:
- Customer Segmentation Strategy.
- Ongoing Customer Needs Assessments.
- Service Program Design Methods.
- Portfolio Management.
- Value Quantification.
- Sales Enablement.
- Retention and Growth Planning.