Every customer touch point is an opportunity to drive growth.
You cannot grow if you do not retain existing relationships or offset churn by introducing customers to new products and service value.
Critical insights into the health of customer relationships indicate when revenue is at risk and when there are opportunities to expand revenue.
This eBook introduces key metrics and benchmarks for measuring the status of customer relationships. Key topics include:
- Principles of Growth.
- Service Growth Cycle.
- Customer Engagement Practices and Metrics.
- Definitions and Benchmarks.