Well-defined service portfolios with up-to-date and customer-driven service entitlements can significantly increase your ability to sell and renew service contracts.
Optimized service marketing and sales practices can increase service revenue yet, it is the core set of service offerings that provide the foundation from which service sales success is achieved. Modernization of service portfolios and adoption of industry best practices is the key ingredient for higher service revenues.
This Playbook outlines best practices for developing market leading service portfolios and covers the following topics:
- Characteristics of World-Class Service Portfolios.
- Service Portfolio Elements.
- Portfolio Maturity Definitions.
- Characteristics of Market Leaders.
- Portfolio Design Best Practices.