Essential Customer Success Activities

by | Dec 17, 2018

  • Customer Success is a series of interrelated activities performed throughout the customer relationship lifecycle.
  • The most effective customer success initiatives include activities from onboarding to expansion with an emphasis on assuring customers’ successful use of products.
  • Typical customer success initiatives include multiple success-focused activities, yet nearly half of companies focus on just one or two.

Essential Customer Success Activities

Customer Success Activities Defined

Customer Success Activities Commonly Used

Source: Customer Success Practices and Metrics Study (December 2018)

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