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Blog : Setting Goals and Objectives for Knowledge Management Success

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Setting Goals and Objectives for Knowledge Management Success

By Tom Sweeny June 6, 2021

Knowledge management success must be clearly defined and articulated to establish reasonable expectations and performance targets for knowledge management initiatives.

Knowledge Management Success

Success must be expressed in terms of formal goals, objectives, and expected outcomes from the investments made to capture, refine, and share knowledge assets. There are four primary elements to consider:

Efficiency

The impact that knowledge has on reducing the time and resources required to diagnose and resolve customer issues.

Effectiveness

The rate that access to shared knowledge improves the accuracy, consistency, and timeliness of issue resolution.

Savings

The reduction in the costs to deliver the same or improved service levels.

Transformation

The rate that headcount may be redeployed to high-value activities due to efficiency gains.

Knowledge Management Goals and Objectives

Goals and objectives provide the basis for defining and measuring the expected contribution of knowledge management to the business.  The ability to clearly articulate and quantify the impact of knowledge activities will have a direct correlation to the level of support and funding that can be secured.

Objectives and goals are the means to describe the expected outcome from knowledge management initiatives. The distinction is as follows:

Objectives

The function of a clearly defined objective is to establish realistic and focused expectations of the potential impact from Knowledge Management.

Goals

A goal provides an indication of the extent to which an objective is met.  Goals must be realistic, and the inputs and assumptions used to establish a goal must be credible.

Knowledge Management Goals And Objectives

Element
Objectives
Goals

Efficiency

Improve the speed and accuracy of issue diagnose and resolution.
  • Increase rate of self-service defection by x%.
  • Increase first contact closure rate by x%.
  • Improve handle time by x%.

Effectiveness

Provide access to technically verified descriptions of known problems and their solutions to assure consistent and accurate responses to customer questions.

 

  • Reduce escalations to tier 2 by x %.
  • Reduce the rate that previously closed cases are reopened by x%.
  • Increase customer satisfaction with answer provided by x%

Savings

Provide customers with direct access to information to help them help themselves.
  • Meet increasing support demand without the need to hire new service staff.
  • Maintain service levels with headcount reduction of x%.
  • Improve resolution rates of self-service resources.

Transformation

Achieve efficiencies at a sufficient level to redeploy resources to high value activities.
  • Redeploy the 3 of the 5 FTE staff to account management activities.

Source: ServiceXRG

Recommendations

  • Identify specific areas where knowledge assets can help to improve support efficiency and effectiveness.
  • Establish objectives to describe the primary benefits from knowledge management.
  • Define specific goals to indicate the extent to which knowledge management can impact your business.
  • Present credible goals and objectives as a basis to secure funding and resources to initiate and/or expand knowledge management initiatives.

Self-Service Deflection

When self-service is successful it will deflect new support cases from assisted support channels and will free Support staff to focus on high-value customers and high-impact initiatives.

In this whitepaper we will:
  • Present the state of Self-Service for customer support
  • Define a method to reliably measure self-service deflection
  • Offer design considerations to enhance self-service use and effectiveness
Download Now

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