Sales and Marketing

Selling | Service Marketing | Portfolio Design | Value Proposition

Sign up for the latest service industry research, insights and news. Just the facts – no spam.  

How Much Should You Charge for Support?

The average prices for support programs range from 15.6 percent for a basic level of support to more than 26 percent for a high-end premium offer. Setting the correct price for your support programs begins with a baseline understanding of what your market will bear but ultimately the price must be based on the type and level and entitlements offered. This article offers guidelines for setting the right price for your support programs.

read more

Bad Attach? Is There Such a Thing?

If you only care about the first-year revenue from support and maintenance contracts, then any attach is a good attach. If you want to maximize revenue from the support annuity , then contract attach followed by a successful renewal is essential.

read more

Pin It on Pinterest