Skip to main content
ServiceXRG
  • Your Challenges
    • Overview
    • Self-Assessment
  • Our Solution
    • Overview
    • Achieving Service Success
    • Our Process
    • Service Success Framework
    • Membership
  • Why ServiceXRG
    • Overview
    • Capabilities
    • Clients
    • Team
  • Resources
    • Resource Library
    • Blog
  • Member Login
ServiceXRG
  • Member Login
  • Self-Assessment
  • Let’s Talk
  • Your Challenges
    • Overview
    • Self-Assessment
  • Our Solution
    • Overview
    • Achieving Service Success
    • Our Process
    • Service Success Framework
    • Membership
  • Why ServiceXRG
    • Overview
    • Capabilities
    • Clients
    • Team
  • Resources
    • Resource Library
    • Blog

Blog : Is it worth competing for Service Industry Awards?

  • Previous Post
  • All Posts
  • Next Post

Is it worth competing for Service Industry Awards?

By Tom Sweeny November 20, 2021

Service industry awards hold the promise of providing tangible business benefit including recognition, awareness and a healthy self-assessment from the application process. But, are service industry awards worth the effort?

The Pros

Service industry awards hold the promise of providing tangible business benefit including recognition, awareness and a healthy self-assessment from the application process. Consider the following pros.

  • Award Winning – Being able to claim award winning service can enhance your marketing message, especially if your top competitors cannot make the same claim.
  • Clarify External Messaging – The process of completing an application often requires a review of current capabilities, accomplishments, innovations and strengths. Once the application is complete you have developed and revised the key points you need to communicate externally.
  • Self-Assessment –The application process often provides a healthy self-assessment of current performance and practices. An honest self-assessment will reveal both strengths and weaknesses.

The Cons

As with most things there is a downside to participating in industry awards. The risk of losing the time invested to participate, and the potential for a disappointing return from the effort. Consider the Cons when considering participation in awards programs.

  • Diluted Claims – The phrase “Award-wining” has become diluted by the claim of so many companies that they have won awards. Not all awards are created equal, nor are they all earned under the same conditions and timeframe. The often-used phrase “award winning” can appear with little explanation or substantiation.
  • Customer Impact – If you win an award will your customers and prospects even notice. The effectiveness of an award is directly related to the brand equity of the award or body presenting the award. Before participating in an awards program ask your customers and your sales team if it matters.
  • Winner or Loser – If you don’t win are you a loser? Some recognition programs publish both winners and the losers. If you do not have a high degree of confidence of winning are you willing to be classified as a runner up to your top competitor, or even worse labeled as a loser?
  • Time and Effort – Any award worth winning is going to require time and effort to develop a complete and compelling application. Be prepared to do it right.
  • Repeat Performance – Once you win, you are under pressure to continue to win.

Recommendations

Awards programs can offer sales and marketing benefit as well as an opportunity for self-assessment.  Consider the pros and cons outlined above to determine if it is worth your time and effort to participate.  When it comes to awards more is not necessarily better.  It is best to choose the awards that will provide the most benefit.  Consider the following recommendations:

  • Choose Wisely – Identify awards programs that are likely to carry weight with your customers.
  • Do Your Homework – Understand the judging criteria and the way that results will be published – win or lose.
  • Be Ready to Win – Be reasonably sure you have a chance to win. Do not enter an awards program just to see what will happen. Understand who the other likely participants will be and determine if you are ready to beat them.
  • Do it Right – Be prepared to invest the time and effort to submit a high-quality application.

Ready to Compete?

Are you thinking about competing for a service industry award?  Are you looking for the right program or category?

Give us a call, we can help.

Success Marketing and Portfolio Management

Do you have the right value proposition and go to market messaging for your support and success programs?

Learn the eight fundamental Success Marketing and Portfolio Management practices necessary to position and sell support and customer success offers.

Download Now

Where do your services stand?

Our Service Success Self-Assessment provides you with a big picture perspective of the power and potential of your Service organization. Start here to see if you have what it takes to achieve the outcomes you seek.

Take the Assessment

Be successful with your services

We help companies effectively use services to deliver the maximum benefit possible from customer relationships. We call this Service Success. Learn how.

Our Solution
  • Previous Post
  • All Posts
  • Next Post

Where Do Your Services Stand?

Take the Assessment

Subscribe for even more resources and the latest in your inbox.

"*" indicates required fields

Name*

By clicking the "Submit" button you accept and agree to be bound by the Terms of Use and Privacy Policy.

This field is for validation purposes and should be left unchanged.

Related Posts

  • 3.6.23 Read Time: 4 Mins

    Generative AI Applications for Customer Support

    Generative AI technology can create useful types of new content in audio, graphical, and text formats. With the right instructions and knowledge inputs it can write code, produce music, and …

  • 2.15.23 Read Time: 2 Mins

    What is the primary expected outcome of your service organization?

    Service teams are shifting their focus to the attainment of strategic outcomes.

  • 2.10.23 Read Time: 5 Mins

    Differences between Customer Support and Customer Success

    As we embrace Customer Success it is imperative that we have a shared understanding about what Customer Success is and is not.

ServiceXRG

© Service Excellence Research Group, LLC 2023. All Rights Reserved.

Website by Imagebox

Contact Info
  • Email: info@servicexrg.com
  • Phone: 800-475-0089
Quick Links
  • Your Challenges
    • Overview
    • Self-Assessment (Old)
  • Our Solution
    • Overview
    • Achieving Service Success
    • Our Process
    • Service Success Framework
    • Membership
  • Why ServiceXRG
    • Overview
    • Capabilities
    • Clients
    • Team
  • Resources
  • Let’s Talk
Social Media
  • LinkedIn
  • Newsletter
  • Twitter