Customers Value Outcomes Over Speed

Unlock revenue retention and growth by delivering adoption and success focused customer outcomes.

Quick issue resolution is important, but true customer loyalty, retention, and growth hinge on helping customers achieve success with your products. This study reveals how adoption and success influence key business metrics—relationship health, retention, renewal, and expansion—and offers actionable strategies to optimize outcomes.

Key Insights:

• Retention Improves with Full Adoption: 66% of fully adopted customers are very likely to continue using the product, and 62% of partial adopters plan to increase usage.
• Renewals Depend on Success: 88% of customers achieving complete success are likely to renew, while 20% of partially successful users hesitate.
• Expansion Follows Success: 90% of fully adopted and successful customers are likely to purchase more products.
• Healthy Relationships Thrive with Adoption: Full adopters demonstrate unwavering loyalty, with 100% intending to continue using the product.

Strategies to Optimize Outcomes:

1. Boost Adoption:

• Implement formal onboarding through assisted or tech-touch engagement.
• Expand mentoring and coaching programs for personalized guidance.
• Provide practical tools like templates, guides, and best practices.

2. Enhance Success Services:

• Offer robust live technical support and design assistance for complex needs.
• Provide diverse training options, including live sessions and self-paced tutorials.
• Conduct regular health checks and reviews to align customers with their goals.

3. Personalize Support:

• Use account manager check-ins and expert coaching to address unique customer challenges.
• Track adoption and success metrics to identify risks and intervene proactively.

Build Lasting Customer Relationships

Adoption and success are the foundations of strong customer relationships. By focusing on outcomes and refining your strategies, you can increase retention, drive renewals, and foster expansion. Transform your customers into advocates and long-term partners by prioritizing their success.