Category: AI

3.25.26 Read Time: 2 Mins

From Activity to Attribution: The Measurement Shift That Changes Everything

Most support teams can describe what support does. Few can prove what it is worth. This edition is about the data gap between activity metrics and attribution — and how …

3.18.26 Read Time: < 1

Risk to Relevance

A four-step roadmap showing how support leaders can use AI to create capacity, reallocate work to higher-value activities, prove business impact, and become indispensable to growth.

3.12.26 Read Time: < 1

AI’s Leadership Test

AI isn’t the real test for support leaders—what leaders choose to optimize with it is.

Read Time: 2 Mins

AI Use Cases for Support that Enhance Customer Value

Companies are deploying AI in support. Some are freeing their teams for complex work focused on delivering customer outcomes. Others are deflecting more cases, cutting costs, reducing headcount.

3.11.26 Read Time: < 1

What is the Focus of your AI Strategy?

Most AI strategies for support are focused on efficiency. This can be a problem, learn why.

3.1.26 Read Time: < 1

AI’s Leadership Test

AI isn’t the real test for support leaders—what leaders choose to optimize with it is.